I've been combining my offline and online marketing skills for quite sometime now.
Im going to show you a method that can make a you limitless money if you rinse and repeat it.
It involves local search. The best way of describing this method is by showing you a real life example. This example uses local dentists but you can do it for literally any type of business. The reason I used dentists is because here in London they make an absolute fortune which means they have the funds available to invest in advertising their services.
What I did was buy up a load of domains. I bought about 50 of them but im just going to show you 2
Code:
http://dentistinleyton.com
http://dentistinleytonstone.com
So what I did for the first one was chucked up a wordpress blog on the domain, upload a nice theme and write a quick 200 word article with the domain keyword which is "Dentist in Leyton" In leyton there are about 20 dentists but ill go more into that in a minute. I then stick a few "Advertise Here Banners" in the right side of the margin.
What I then did was buy one of these 200 blog comment packages and get the provider to get me 200 links to my TLD with the anchor "Dentist in Leyton"
Now the thing you need to remember is you Obviously want to go for a term that you will rank for and appear on the first page immediately so dont go for anything crazy like "Dentist London" go for something with a bit less competition, like I've done above.
Once the site is ranking. I then went to yell.com and made a list of all the dentists in leyton and rang them one by one. I told them I had a site that was ont he first page of google for the keyword "Dentist in Leyton" and was currently getting around 10-15 visitors a day. We're talking ultra targetted traffic.
Now 10-15 vistors a day could quite easily be an extra $1000 a day of income for a dentist depending on the work that needs to be done to the persons teeth. So I explain this to the dentist and they like the idea and ask me how much. I tell them it will cost $400 a month but potentially that could bring them in about 20K worth of business in that time. They love the idea and sign up. I get my partner to set up an invoice and get them on a monthly billing plan. I then put their contact details on my site and move onto the next dentist.
When I have 3 dentists signed up I close off the signups to that particular site and move onto another location. I don't want to sarurate the site with too many ads because otherwise the dentists start complaining that they are not recieving enough calls so the optimum number i have found to work is about 3 dentists max per location, which is about $1200 per site per month! This whole process takes about a week to set up and doesnt reall require you to be that persuasive. Once the dentists see the potential in what you are providing they are eager to get signed up. Once I saw the protential for this I then set up another 20 sites in another niche.
As you can see with about 10 sites you should be able to turn this into a $10k a month business and the money is RECURRING every month. All you need to do is make sure the sites are ranking for the keyword every month and bringing in enough traffic to warrant the dentist to stay hooked. What you might also want to do is get people to mention your site when they speak to the dentist to show the dentist you are actually bringing them in decent leads.
Anyway just giving you guys an insight into the power of local search and how you can make money from it.
Additional Info:
You can definately put that kind of a twist on it for sure. In the dentist niche, most dentists I have spoken to get about 5-6 calls a day from my site each of them on average spending around $100 each so thats $600 a day each dentists claims to be making just from traffic I am sending them.
So if we're going to put a value on the price of a 1 time sale of the site exclusively for that dentist you need to make sure you include the forgone sum of revenue from the other practices that would also have advertised on the site and also what the site is worth to the dentist. As mentioned I make about $1200 a month per site so I would want to make at least 30X that much for a 1 time fee.
Not to sound greedy but the dentist will that just from 1 months of calls from patients. Remeber teeth maintenance costs a LOT in the UK. Dentists make a fortune, even more than some doctors.
However they are not stupid. Mosts dentists want to see at least 6 months of performance from your site with a good supply of calls coming in from the site before you can approach them to buy the site outright, but yeah I would say $30k for a site in this niche is fair, for that the dentist can make
15 calls a day spending on average $100 each (based on my research)
=$1500 a day
20 working days in the month = $30,000 a month
12 months a year = $360K a year.
You go guys you can integrate this with all your sites and track the calls from your site to the merchant
Code:
http://www.freshegg.com/call-track-id.htm
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