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TitleStatusTypeToolsInfoNotes
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TSC - The Foundation
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Check & Set Up Google AnalyticsYes✎Google Analytics🠆🠆🠆
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Check & Set Up Google Search Console(GSC)Yes✎Google Search Console(GSC)🠆🠆🠆
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Check & Install an SEO Solution for Your WebsiteYes✎Yoast SEO Wp Plugin🠆🠆🠆
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Set Up Uptime MonitoringYes✎UptimeRobot🠆🠆🠆
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Check for About, Contact, Privacy Policy and TOS PagesIn Progress✎Manual🠆🠆🠆
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Set Up Keyword Rank TrackingNo✎Ahrefs, Serprobot, Seranking🠆🠆🠆
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TSC - User Experience
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Check for Pretty Permalinks✎Manual🠆🠆🠆
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Check the Site is Mobile Friendly✪Google Mobile Friendly Test🠆🠆🠆
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Check the Site Loads Fast✪GTMetrix, WebPageTest.org🠆🠆🠆
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Keep URLs Short✎Manual🠆🠆🠆
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Check and Optimize Your 404 Page✎404 Page Wp Plugin🠆🠆🠆
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Make it Easy to Share Your Content✎Yoast SEO Wp Plugin - Social🠆🠆🠆
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Claim Your Brand on Multiple Social Networks✎Manual🠆🠆🠆
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Use Heatmaps to See What Users Actually See ✎Hotjar, Plerdy, CrazyEgg🠆🠆🠆
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TSC - Performance
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Use a Top-Performing Web Host✎Cloudways, Siteground, Kinsta🠆🠆🠆
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Check The Server is Located Close to Your Service Area✪Check Host🠆🠆🠆
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Use a CDN✎BunnyCDN, Cloudflare, KeyCDN🠆🠆🠆
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Check for GZIP Compression✪Varvy, GiftofSpeed🠆🠆🠆
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Check for HTTP/2✪HTTP2 Pro, KeyCDN tools🠆🠆🠆
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Use a Caching Solution✎WpRocket🠆🠆🠆
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Minify JS/CSS Files✎WpRocket🠆🠆🠆
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Resize Large Images at Upload✎Shortpixel, Imagify🠆🠆🠆
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Compress and Optimize images✎Shortpixel, Imagify🠆🠆🠆
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Lazy Load Images & Iframes(YouTube embeds, etc)✎WpRocket, Shortpixel AI🠆🠆🠆
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Update Technology✎Manual, ManageWp🠆🠆🠆
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Optimize Database✎Manual, WpRocket🠆🠆🠆
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TSC - Technical SEO
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Check for https✪HttpStatus🠆🠆🠆
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Check for One Single www Version✪HttpStatus🠆🠆🠆
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Fix mixed content✪JitBit🠆🠆🠆
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Create a Sitemap & Add it to Google Search Console(GSC)✎Yoast SEO Wp Plugin🠆🠆🠆
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Create a robots.txt File✎Yoast SEO Wp Plugin🠆🠆🠆
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Check that URLs have redirects to / or the canonical is set to /🕷Sitebulb, ScreamingFrog🠆🠆🠆
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Check and Fix Broken Links🕷Sitebulb, ScreamingFrog🠆🠆🠆
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Check and Fix Redirect Chains🕷Sitebulb, ScreamingFrog🠆🠆🠆
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Fix Missing and Duplicate Meta Titles and Descriptions🕷Sitebulb, ScreamingFrog🠆🠆🠆
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Use Redirects Properly✎Redirection, RankMath, Yoast Wp🠆🠆🠆
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Check for Index Coverage IssuesGSCGoogle Search Console🠆🠆🠆
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Check for Manual PenaltiesGSCGoogle Search Console🠆🠆🠆
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Keep Pages at Maximum 3 Clicks from Reach🕷Sitebulb, ScreamingFrog🠆🠆🠆
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Use "noindex" and "nofollow" Tags Properly✎Yoast SEO Wp Plugin🠆🠆🠆
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Disable Irrelevant Pages from Being Indexed✎Yoast SEO Wp Plugin🠆🠆🠆
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TSC - Content
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Have a Solid SEO Content Strategy✎15 min Content Calendar Swipe File🠆🠆🠆
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Do Keyword Research✎Ahrefs, SemRush, GSC, SurferSEO🠆🠆🠆
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Create Long-Form Content✎SurferSEO Content Editor, Clearscope🠆🠆🠆
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Create 10x Content✎SurferSEO Content Editor, Clearscope🠆🠆🠆
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Identify & Fix Content Cannibalization🕷Sitebulb, ScreamingFrog, Ahrefs🠆🠆🠆
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Identify and Fix Duplicate Content✪Siteliner🠆🠆🠆
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Create Content Hubs✎SurferSEO Content Editor, Clearscope🠆🠆🠆
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"Feed" the Hubs with Supporting Content✎SurferSEO Content Editor, Clearscope🠆🠆🠆
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Update Content on a Regular Basis✎SurferSEO Content Editor, Clearscope🠆🠆🠆
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Add Content to Your Categories✎Manual🠆🠆🠆
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Build Up E-A-T✎Outcome🠆🠆🠆
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TSC - On-Page SEO
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Write for People, not for Search Engines✎SurferSEO Content Editor, Clearscope🠆🠆🠆
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Check the Target Keyword Matches User Intent✎Manual🠆🠆🠆
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Have the target keyword in URL, Title and Heading✎Manual, Yoast SEO Wp Plugin🠆🠆🠆
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Use Focus Keyword in 1st Paragraph✎Manual, Yoast SEO Wp Plugin🠆🠆🠆
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Use a Single H1 on Each Page✎Manual🠆🠆🠆
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Set an Enticing, yet SEO-Oriented Meta Title✎Manual, Yoast SEO Wp Plugin🠆🠆🠆
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Write a Compelling Meta Description✎Manual, Yoast SEO Wp Plugin🠆🠆🠆
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Use Subheadings for Content Hierarchy✎Manual, headingsMap Chrome extension🠆🠆🠆
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Format and Style the Content Properly✎Manual, Yoast SEO, SurferSEO🠆🠆🠆
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Link to Relevant Inner Pages✎Manual, Yoast SEO Premium🠆🠆🠆
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Link out to relevant, authoritative websites✎Manual🠆🠆🠆
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Never Link to a Page/Website with the Same Anchor the Current Page is Targeting
✎Manual🠆🠆🠆
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Name Your Images Properly✎Manual🠆🠆🠆
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Set Images Alt Text✎Manual🠆🠆🠆
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Check for Social Markup✪Yoast SEO Wp Plugin🠆🠆🠆
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Check Dwell Time and Optimize It✎Manual🠆🠆🠆
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Strike for the Featured Snippet✎Outcome🠆🠆🠆
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Don’t Over-Optimize✎Manual🠆🠆🠆
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TSC - Off-Page SEO
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Have a Solid Link Building Strategy✎Ahrefs, SemRush, GSC, SurferSEO🠆🠆🠆
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Build Foundational Links✎
Ahrefs, SemRush, BrightLocal, Whitespark
🠆🠆🠆
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Interlink Social Networks✎Manual🠆🠆🠆
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Guest Post on Niche-Related Blogs✎Ahrefs, SemRush, Mailshake🠆🠆🠆
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Ask Partners you've Worked with for a Link✎Manual🠆🠆🠆
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Turn Brand Mentions into Links✪Ahrefs, Brand24, BrandMentions🠆🠆🠆
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Use Social Signals to Boost your Page Rankings✎Advertising, IFTTT🠆🠆🠆
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Schedule Social Posting✪CoSchedule, NelioContent, OneUp🠆🠆🠆
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TSC - Local SEO
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Claim your Google My Business Listing✎Manual🠆🠆🠆
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Claim Your Yelp Listing✎Manual🠆🠆🠆
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Claim your Bing Places for Business Listing✎Manual🠆🠆🠆
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Optimize Listings✎Manual, LocalViking🠆🠆🠆
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Get on General Relevant Directories✎Manual, Ahrefs, BrightLocal, WhiteSpark🠆🠆🠆
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Get on Niche-specific Directories✎Manual, Ahrefs, BrightLocal, WhiteSpark🠆🠆🠆
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Reply to Reviews✎Manual🠆🠆🠆
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Reach Out for Reviews✎Manual, Google Review Link Generator🠆🠆🠆
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Publish Google Posts✎Manual, OneUp, LocalViking🠆🠆🠆
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Check for Site-wide NAP Details✎Manual🠆🠆🠆
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Have Consistent NAP Details Across the Site✎Manual, Website Crawler🠆🠆🠆
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Have Consistent NAP Details on Listings & Social Networks✎Manual, BrightLocal Citation Tracker🠆🠆🠆
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Have a Content Strategy Targeting Local Topics✎Ahrefs, SemRush, GSC, SurferSEO🠆🠆🠆
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Claim Brand Mentions from Local Sites✎Ahrefs, Brand24, BrandMentions🠆🠆🠆
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Add Local Business Markup  to your Homepage✎Manual🠆🠆🠆